Customer Relationship Management
Your customers are the life blood of your company so looking after them properly should be top on your list of priorities.
Keeping all their information in the same place allows you and your staff to always view the most up-to-date information.
See who contacted the customer last and what they said.
All updates to the customer are listed in date order so you can see exactly what is happening and when.
View your customer's tweets and interact with them right from their profile page.